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Write a win-back campaign

Feedback email (3) often outperforms the offer — people tell you why they left.

by @whitney · recommended tool Claude · 0 unlocks

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EXAMPLES · WHAT THIS PROMPT PRODUCES

Sample output
**3-Email Win-Back — Greenhouse Goods (organic meal-kit subscription) | Dormant 90+ days**

**Email 1 — "We missed you"**
Subject: It's been a minute (we changed a lot)
Body: We noticed you've been away from the kitchen for a while — no judgment, life gets busy. A lot's new since you last cooked with us: 14 new 20-minute recipes, a fully flexible "skip any week" setting, and lighter packaging you asked for. No pitch here, just an open door. Curious what's on the menu this week?
CTA: See this week's recipes →

**Email 2 — Personalized offer**
Subject: Your Mediterranean nights, back on the table
Body: You used to order our Mediterranean and plant-forward boxes the most — and we just rebuilt that whole lineup with new chefs. Come back and your first box back is 40% off, plus free delivery. Same flexible plan, none of the old commitment. We kept your favorites in mind.
CTA: Restart with 40% off →

**Email 3 — Last chance + feedback**
Subject: Before we say goodbye — one honest question
Body: We don't want to keep emailing if it's not useful, so this is the last one for a while. If you've got 10 seconds: what would actually bring you back — better prices, different recipes, more flexibility? Tell us, and your offer stays open either way. We genuinely want to get it right.
CTA: Tell us what we missed →
PRICE HISTORY0 cr · current

PROMPT TEMPLATE · v1.0.0

Write a 3-email win-back for dormant customers (>90 days inactive).
Email 1: "we missed you" + what's new.
Email 2: personalized offer based on last purchase category.
Email 3: last-chance + feedback ask ("what would bring you back?").
Tone: human, not desperate.

RESULTS · WHAT PEOPLE GOT

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