Write a welcome email sequence

**5-Email Welcome Sequence — Cadence (focus-timer app) | Audience: remote knowledge workers | Goal activation event: complete first 25-min focus session**

**Email 1 — Welcome + immediate value**
Subject A: "Your first focused hour starts now" | B: "Welcome to Cadence (start here)"
Preview: One button. One session. That's the whole onboarding.
Body: You signed up to get more done in less time — let's prove it in the next 25 minutes. Open Cadence, pick one task, hit start. That's it. No setup, no settings to tweak. The single best thing you can do today is finish one session. Everything else can wait. Here's a 2-line guide to your first block.
CTA: Start my first session →

**Email 2 — Social proof**
Subject A: "How 40,000 people reclaimed their mornings" | B: "The trick deep-work teams swear by"
Preview: You're in good (and surprisingly productive) company.
Body: Cadence users report finishing their hardest task before lunch — 3x more often than before. One engineering team at a fintech startup runs synced focus blocks every morning and cut their meeting load by a third. The pattern is always the same: protect one block, defend it ruthlessly. If you haven't run your first session yet, today's a great day.
CTA: Run a 25-min block →

**Email 3 — One-feature deep-dive**
Subject A: "The feature that makes the timer actually work" | B: "Meet Focus Profiles"
Preview: Match the session to the task.
Body: Not all work is the same — so your timer shouldn't be either. Focus Profiles let you set different block lengths and break rhythms for deep work, admin, and creative sprints. Most people start with the "Deep Work" profile (50/10) once they've nailed the basic 25. Try switching profiles on your next session and feel the difference.
CTA: Explore Focus Profiles →

**Email 4 — Common objection**
Subject A: "'I get interrupted too much for this'" | B: "What if you can't protect 25 minutes?"
Preview: You can — here's the realistic version.
Body: The #1 thing we hear: "My day is too chaotic for focus blocks." Fair. So start smaller. Run one 15-minute block right after your first coffee, before Slack wakes up. Cadence's interrupt log even shows you what's actually breaking your focus — usually it's fewer things than it feels like. Protect one small block tomorrow.
CTA: Schedule one block →

**Email 5 — Soft CTA to upgrade**
Subject A: "You've built the habit — want the full kit?" | B: "Ready for unlimited focus?"
Preview: No pressure. Just the next step if you're in.
Body: If Cadence has earned a spot in your day, Pro unlocks unlimited profiles, team blocks, and weekly focus reports that show exactly where your hours go. Free works great forever — but if you're ready to go deeper, Pro pays for itself in one reclaimed afternoon. Take a look whenever you're ready.
CTA: See what Pro adds →