Pre-test content with a simulated customer audience

**8 simulated personas — Pulse, a $99/mo HRV recovery wearable**

*Abbreviated; full persona profiles in file.*

1. **"Optimizer Owen," 34, software lead** — values data/control; JTBD: train harder without burning out; alternative: Whoop; objections: price vs. Whoop, accuracy, yet-another-subscription; buys when: independent accuracy proof.
2. **"Burned-out Bri," 41, agency owner** — values calm/sustainability; JTBD: stop feeling exhausted; alternative: nothing; objections: "is this just anxiety in a bracelet," comfort, will-I-actually-use-it.
3. **"Marathon Marisol," 29** — performance-driven; objection: chest-strap accuracy.
4-8. Skeptical Sam, New-parent Nadia, Biohacker Beck, Frugal Frank, Wellness-curious Wendy — in file.

**Simulated review of landing page (pulse.co/recovery)**

- **Owen:** First impression strong (data viz hero lands). Objection fires on price — no Whoop comparison. Would buy *if* he saw a head-to-head accuracy chart. Leaning yes.
- **Bri:** Hero feels too technical ("HRV" undefined above the fold). Objection: "too clinical for me." Would not buy today — needs an emotional, plain-language promise.
- **Frank:** Bounces at price; no free trial visible. No.

**Gaps flagged:** (1) define HRV in plain English up top, (2) add a free-trial/guarantee, (3) add competitor accuracy proof. Directional only — validate with real traffic.