Write a conference talk pitch / abstract

**Title:** Stop A/B Testing Your Way to Local Maxima

**Abstract (100 words):**
Most growth teams run hundreds of A/B tests a year and still plateau. The reason isn't bad statistics — it's that incremental testing optimizes the page you have instead of questioning whether it should exist. After running 1,200+ experiments at two scaling startups, I learned that our biggest wins never came from a test; they came from a bet we couldn't measure beforehand. This talk breaks down when to test, when to just decide, and how to tell the difference. You'll leave able to spot the experiments that are quietly wasting your team's most expensive resource: time.

**5 Takeaways for Attendees:**
1. A framework for deciding test vs. bet vs. ship-and-watch
2. Why "statistically significant" wins often don't move revenue
3. The hidden cost of a testing-only culture (and how to spot it)
4. How to design experiments that change strategy, not just button color
5. A 3-question filter to kill low-value tests before they start

**Speaker Bio:**
Nadia Faraz is Head of Growth at Loopwork, where she's run experimentation programs across product, pricing, and onboarding. Previously growth lead at Cartwheel (acquired 2024). She writes about the limits of optimization at experimentingwrong.com.