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Write Meta ad copy (10 variants)

Mix 5 angles across 10 variants — angle-testing beats copy-testing.

by @whitney · recommended tool Claude · 0 unlocks

EXAMPLES · WHAT THIS PROMPT PRODUCES

Sample output

**For: Rootwell — adaptogen sleep gummies | Audience: stressed professionals 28–45**

1. (Problem) Primary: Lying awake at 1am replaying that meeting? Your brain needs an off-switch. | Headline: Fall Asleep Without the Spiral | Desc: Drug-free, non-habit | Dir: dark bedroom, soft phone glow
2. (Transformation) Primary: From 2-hours-to-sleep to out-by-eleven in one week. | Headline: Wake Up Actually Rested | Desc: Feel it by night 3 | Dir: morning light, stretching
3. (Identity) Primary: High performers don't grind on 5 hours. They recover. | Headline: Sleep Like You Mean It | Desc: For people who do a lot | Dir: athlete-type, calm
4. (Social proof) Primary: 14,000 five-star reviews can't all be lying about sleep. | Headline: 14k Reviewers Agree | Desc: Try it risk-free | Dir: review screenshots collage
5. (Urgency) Primary: Our best-selling batch sells out monthly. This one's almost gone. | Headline: Restock Selling Fast | Desc: Ships in 24h | Dir: product, low-stock badge
6. (Problem) Primary: Melatonin leaves you groggy. There's a better way. | Headline: No More Melatonin Hangover | Desc: Gentle, clean | Dir: split-screen comparison
7. (Transformation) Primary: Imagine a Monday where you're not running on fumes. | Headline: Mondays, Reinvented | Desc: 30-night guarantee | Dir: bright office, energized
8. (Identity) Primary: You optimize everything else. Why not your sleep? | Headline: Your Last Sleep Hack | Desc: Backed by research | Dir: minimalist, premium
9. (Social proof) Primary: "I haven't slept this well since college." — Real reviewer. | Headline: The Review We Reread | Desc: Join 14k sleepers | Dir: quote card
10. (Urgency) Primary: Stress won't wait. Neither should your sleep. | Headline: Start Sleeping Tonight | Desc: Free shipping today | Dir: night-to-morning transition

**Strongest 3: #1 (raw problem resonance), #2 (clear before/after), #9 (specific review beats generic claims).**

PRICE HISTORY0 cr · current

PROMPT TEMPLATE · v1.0.0

Write 10 Meta ad copy variants for <PRODUCT>.
Audience: <AUDIENCE>. Angle pool: <PROBLEM, TRANSFORMATION, IDENTITY, SOCIAL_PROOF, URGENCY>.
Per variant: primary text (max 125 chars), headline (max 40), description (max 30), 1-line creative direction.
Mix angles across the 10. Flag your 3 strongest picks.