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Build a messaging house

One umbrella, three pillars, nothing more — marketing orgs lose focus past that.

by @whitney · recommended tool Claude · 0 unlocks

You'll need

CLAUDE SKILLS

creative-director

CONNECTORS

Google Drive

EXAMPLES · WHAT THIS PROMPT PRODUCES

Sample output

**Messaging House: Cohort, a community platform for online course creators**

**Umbrella message:** Turn your course into a community people pay to stay in.

| Pillar | Headline | Proof points | CTA | Objection-handler |
|---|---|---|---|---|
| **Retention** | Stop losing students after week two | - Cohort communities see 2.4x higher course completion - 71% of members renew when peer discussion is active - "My churn dropped by half in one launch." Maya R., creator | See a live community demo | "My audience is too small." Communities of 30 outperform broadcasts of 3,000, engagement beats reach. |
| **Revenue** | Recurring income, not one-time sales | - Creators add an average of $4,100/mo in membership revenue - Built-in tiers, upsells, and annual plans - No transaction fees on your first $10k | Calculate your recurring potential | "I don't want another subscription to manage." Cohort runs billing, dunning, and access for you, set it once. |
| **Simplicity** | One platform, not seven tools | - Replaces your forum, email tool, and course host - Launch in a weekend, no developers - 4.8/5 ease-of-use rating across 900 reviews | Start your free build | "Migrating sounds painful." Our team imports your existing students and content in under 48 hours. |

PRICE HISTORY0 cr · current

PROMPT TEMPLATE · v1.0.0

Build a messaging house for <BRAND>.
Top: one-line umbrella message.
3 pillars with a headline each.
Per pillar: 3 proof points (stats, features, customer quotes).
Per pillar: 1 CTA and 1 objection-handler.
Deliver as a table.